storytelling

#ashwhitestories | Jac Lee

Through #ashwhitestories my hope is to interview some of our customers and followers and learn more about their fashionable life and how they incorporate sustainability into their lives. We love hearing from you and learning about the adventures our garments go on...

duality | from concept to creation

Stepping into the second release for the brand has been really fulfilling. With all the lessons learned from the first release, to the support I have received from customers and friends and with the growth of the brand across all the channels; slowly ash white is...

the process of handloom

We at ash white love the process of anything made by hand. To craft something by hand is the purest form of creation, it takes time, patience and a unique set of skills. Looming is a process of weaving the warp (vertical) and weft (horizontal) yarn together under...

who is ash white?

I was recently asked to write down a few stories of how ash white, the label came about and what experiences shaped the creation of my brand. I thought it would be nice to reveal some of those stories and share a little more about who I am; the brand bares my name...

reminiscence | from concept to creation

An entire year has passed from the time I awkwardly showed a friend a mood board and a few rough clothing sketches to the time the DHL box arrived on my doorstep filled with 250 garments that I have poured my heart and soul into. Wow, what a year it has been. The...

maker profile | mohomed naushad alam

Name: Mohomed Naushad Alam Age: 20 years Home Town: Bihar Resides: Kurla in Mumbai Education: Studied until VII Standard Naushad is the cheeky young buck of the team and has been stitching since 17 years of age. Before joining the factory in...

maker profile | alka dinesh padtare

Name: Alka Dinesh Padtare Age: 40 years Home Town: Mahahrashtra Resides :Halau Pool Kurla, Mumbai Education: Studied until IV Standard Alka is a shy woman who takes a lot of responsibility for ash white production. Her past job was in cable...

maker profile | ansar ahmed ansari

Name: Ansar Ahmed Ansari Age: 30 yrs Home Town: Uttar Pradesh Resides: Kurla in Mumbai Education: Studied until X Standard From the age of 16 years Ansar began learning how to operate sewing machines under the guidance of his father. From...

the process of natural dyeing

Did you know that dyeing with natural botanicals and insects has been traced back more than 5,000 years ago? It’s a process that is harmonious to both people and the environment, unlike synthetic dyeing which has a long list of nasty effects such as water...

ash white in india

In February 2017, I ventured to India with the goal of building the ash white brand; meeting makers, visiting suppliers and making connections with those who are slowly becoming part of the ash white story.   Here is a glimpse into my time in India in February...

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